Exactly how will this work? Can a regular Whole Foods habit really be affordable to one of the lowest income communities in the city? How much will Whole Foods have to modify its typical business model to work here? Will it even be profitable for them to try to do that? And a question surely on Whole Foods’ mind: Can a project like this begin to dislodge the widely held perception that Whole Foods is a grocery store for people who obsessively check natural ingredient lists but not price tags.